Digital Acquisition & Growth

Sell My Car Essex

A five-year acquisition project focused on generating high-intent inbound demand in a competitive, trust-sensitive automotive market. Built, funded, and optimised end-to-end.

Project: Sell My Car Essex

Role: Founder & Digital Marketing Lead

Timeframe: 5 years (ongoing)

Channels: Meta Ads (Facebook & Instagram), Landing Pages, SMS Follow-Up

Investment Managed: £100,000+ paid media

Primary Objective: Consistent, high-intent inbound enquiries at controlled cost

The Challenge

The market is highly competitive and trust-sensitive, with customers often sceptical of online car-buying services. The challenge was to generate consistent inbound demand while filtering for genuine intent and maintaining efficiency over long-term spend.

Approach

  • Built structured acquisition funnels rather than one-off campaigns

  • Prioritised intent filtering through messaging, form logic, and follow-up

  • Used observed behaviour to guide creative, targeting, and spend decisions

  • Iterated continuously to maintain efficiency as conditions changed

Execution & Optimisation

Campaigns were launched, tested, and refined over time, with decisions guided by performance signals rather than assumptions. Retargeting and automated follow-up were introduced to improve lead utilisation, while geographic insights informed more focused campaign structures.

Outcome

The project has delivered sustained inbound lead flow over multiple years, with controlled acquisition costs and improved lead quality through ongoing optimisation and behavioural insight.

Key Takeaway

This project reflects a long-term, ownership-led approach to growth, balancing performance, intent, and sustainability rather than short-term wins.